Shopify vs BigCommerce: Which E-Commerce Platform is Right for You?

Starting an online store? Choosing the right e-commerce platform is crucial for success. Shopify and BigCommerce are two of the biggest names in the industry, each offering powerful tools for online selling. But which one is best for your business? Let’s compare their key features, usability, and benefits to help you make an informed decision.

Ease of Use

Setting up an online store should be as simple as possible, especially for beginners. Shopify is known for its intuitive interface and easy-to-use drag-and-drop builder, allowing users to set up a store quickly with minimal technical knowledge. The platform offers a wide range of professional themes, making customization effortless.

BigCommerce, while packed with more built-in features, has a steeper learning curve. It is better suited for users who have some technical experience or need advanced customization options. Unlike Shopify, which relies on third-party apps for additional features, BigCommerce integrates many of these capabilities directly into its platform, reducing the need for extra installations.

Customization & Features

Both platforms provide a variety of features tailored to e-commerce businesses, but they take different approaches to customization.

Shopify

Thousands of third-party apps available to enhance store functionality
Customizable templates designed for different industries
Built-in blogging tools for content marketing
Extensive integration with social media platforms

BigCommerce

More native features, reducing reliance on third-party apps
Multi-channel selling capabilities, supporting Amazon, eBay, Facebook, and Instagram
Advanced product management with better inventory control
Strong focus on B2B features like bulk pricing and custom price lists

SEO & Marketing Tools

For any online store, visibility on search engines and marketing capabilities are essential.

Shopify offers SEO-friendly URL structures, customizable meta tags, and an array of marketing integrations. However, many advanced SEO and marketing features require third-party apps.
BigCommerce comes with superior built-in SEO tools, including automatic image optimization, URL structuring, and advanced analytics. It also provides robust marketing features such as abandoned cart recovery, discount promotions, and detailed reporting without the need for additional apps.

Pricing

Shopify Service Packages That Lead Your Business Towards

With our Website Design Packages, which are designed to turn your ideas into an engaging online presence, you can take center stage online.

Bronze

For startups or small businesses launching a Shopify store with essential features.

~~$1999.00~~

SAVE 50%

$999.00 /mo

Shopify Store Setup

Creation of a Shopify account and store setup.
Store name and domain registration (if applicable).
Theme Selection & Installation: Setup of a free or basic paid Shopify theme that fits your business style.
Store Navigation Setup: Basic menu creation for easy product browsing.
Essential Pages: Setup of key pages (Home, About Us, Contact Us, FAQ, Shipping & Returns).

Product Setup & Organization

Adding up to 50 products (including product images, descriptions, prices, SKUs, and categories).
Product organization into collections and categories.
Product variant setup for size, color, etc., where applicable.

Basic SEO Optimization

Title tags and meta descriptions optimization for the homepage and key pages.
URL structure and alt text optimization for images.
Basic product page SEO for better search engine visibility.

Payment & Shipping Configuration

Setup of payment gateways (PayPal, Stripe, Shopify Payments, etc.).
Integration of shipping methods (flat rate, free shipping, weight-based, etc.).
Setup of tax settings based on the country/region.

Launch Support & Training

Store testing to ensure everything is working smoothly before launch.
One hour of training to guide the store owner on using the backend (adding products, processing orders, and understanding analytics).

Basic Analytics Integration

Integration of Google Analytics and Shopify Analytics to track store performance.
Setup of Facebook Pixel for future ad campaigns.

Silver

For growing businesses improving Shopify, increasing sales, and attracting traffic.

~~$2999.00~~

SAVE 50%

$1499.00 /mo

Custom Theme Design & Store Branding

Theme customization: Tailoring a premium Shopify theme to align with your brand.
Customization of the homepage, product pages, and checkout pages for a unique and engaging user experience.
Integration of your branding elements (colors, fonts, logos).

Advanced Product Setup & Bulk Import

Setup of up to 200 products with detailed descriptions, high-quality images, and proper categorization.
Bulk product import from CSV files if required.
Advanced product variant setup (e.g., size, color, customization options).

Conversion Rate Optimization (CRO)

Implementation of upsell and cross-sell features (related products, product bundles).
Abandoned cart recovery setup to help recover potentially lost sales.
Optimization of checkout flow for a smooth user experience and to minimize cart abandonment.
Integration of trust badges (security, free shipping, returns policy) to increase customer confidence.

Shopify App Integration

Integration of up to 5 essential Shopify apps:
Email marketing (Klaviyo, Omnisend, etc.).
Inventory management (TradeGecko, Oberlo, etc.).
Customer reviews (Yotpo, Loox, etc.).
Shipping and tracking.

Email Marketing Setup

Setup of email marketing automation (e.g., welcome series, abandoned cart emails, order confirmations).
Template design for email campaigns (branded newsletters, promotions).

Basic Social Media Integration

Setup of social media channels (Facebook, Instagram, etc.) integrated with the Shopify store.
Link social media accounts to the store for social commerce features like Instagram shopping.

Advanced Analytics & Reporting

Setup of Google Tag Manager for advanced tracking (e.g., eCommerce tracking, event tracking).
Detailed monthly analytics report including sales, traffic, and conversion metrics.

Gold

For businesses needing a high-converting Shopify store with marketing.

~~$5999.00~~

SAVE 50%

$2999.00 /mo

Custom Shopify Theme Design & Development

Full custom theme development or deep customization of an advanced paid theme to reflect your brand identity and enhance the customer experience.
Tailored functionality like custom product pages, interactive elements, and custom checkout flows.
Full mobile optimization to ensure seamless shopping across devices.

Premium Product Setup & Inventory Management

Adding up to 500 products with detailed descriptions, high-quality images, and SEO-optimized titles.
Advanced inventory management systems, including integration with third-party platforms if needed.
Dynamic pricing setup based on stock levels or custom pricing rules.

Advanced CRO & Conversion Funnel Optimization

Comprehensive A/B testing of landing pages, product pages, and checkout process.
Setup of multi-step checkout or other features to increase conversion.
Loyalty program integration for repeat customers and improved retention.
Exit-intent popups and offers to capture sales from abandoning visitors.

Paid Advertising Campaigns & Retargeting

Paid ad management (Facebook Ads, Google Ads, Instagram Ads):
Strategy development and implementation.
Budget management and ad creative design.
Retargeting campaigns for abandoned carts and website visitors.
A/B testing of ads and continuous optimization for ROI improvement.

Advanced Email Marketing & Automation

Advanced email marketing automation (drip campaigns, promotions, product recommendations).
Segmentation of email lists for more targeted campaigns.
Custom-designed email templates that match the store’s branding and goals.
Integration with third-party tools like Klaviyo or Omnisend for advanced functionality.

Content Marketing & SEO

Ongoing content creation for blog posts, product descriptions, and landing pages that drive organic traffic.
Advanced on-page SEO optimization for product pages, blog posts, and other key pages.
Continuous SEO strategy and implementation (backlinking, content marketing, local SEO).
Video marketing: Creation of product demo videos and marketing videos for better engagement.

Ongoing Store Maintenance & Optimization

Continuous monitoring and optimization of site speed for better user experience and higher search rankings.
Regular updates to the store’s product inventory, promotions, and pricing.
Regular security checks and updates to ensure the store is safe from vulnerabilities.
Weekly performance review meetings and strategy adjustments based on data.

Social Media Marketing Integration & Influencer Marketing

Complete integration with social media platforms for shoppable posts and campaigns.
Influencer marketing strategy: Identify influencers for product promotion.
Ongoing social media ad campaigns (Instagram, Facebook) to drive traffic to the Shopify store.

Customer Support & Loyalty Programs

Setup of live chat or chatbot services for customer support.
Development of a customer loyalty program (discounts, points systems).
Creation of a VIP customer program to incentivize repeat purchases.