How to Rank Higher in Local Search Results Using Google My Business

Ranking higher in local search results is crucial for businesses that want to attract local customers. Google My Business (GMB) plays a significant role in improving Local SEO rankings and making your business more visible on Google Maps and local searches. If you own a business in Melbourne, investing in SEO Services Melbourne can help you optimize your GMB profile and outrank competitors.

1. Why Google My Business Matters for Local SEO

Google My Business is a free tool that allows businesses to manage their online presence. Optimizing your GMB listing can help you:

  • Appear in Google’s Local Pack: Your business will show up in the top search results.
  • Increase website traffic: More clicks from local searchers mean higher conversions.
  • Improve customer engagement: Respond to reviews, answer queries, and update business details.

2. Steps to Optimize Your Google My Business Profile

To improve your local rankings, follow these optimization steps:

  • Complete Your Profile: Fill in all necessary details like business name, address, and phone number.
  • Choose the Right Category: Select a category that best represents your business.
  • Add High-Quality Photos: Businesses with images get 42% more requests for directions.
  • Collect and Respond to Reviews: Encourage customers to leave positive feedback.
  • Post Regular Updates: Share offers, news, and events to stay relevant.

3. Local SEO Best Practices to Boost Rankings

Aside from GMB optimization, you can enhance your rankings by:

  • Using Local Keywords: Include location-based terms like SEO Agency Melbourne or SEO Expert Australia in your content.
  • Building Local Citations: Get your business listed on directories like Yelp, Yellow Pages, and TripAdvisor.
  • Mobile Optimization: Ensure your website is mobile-friendly for better user experience.

Final Thoughts

Optimizing your Google My Business profile is an essential step to improve your Local SEO rankings. By following these strategies, your business can attract more local customers and enhance its online visibility. Looking for expert SEO solutions? Contact Multidice today for professional SEO Services Melbourne that deliver results.

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Pricing

Google My Business SEO Services

With our Website Design Packages, which are designed to turn your ideas into an engaging online presence, you can take center stage online.

Bronze

Targeting small businesses or startups looking for basic GMB optimization to get started.

$499.00

SAVE 50%

$249.00 /mo

    GMB Profile Setup & Optimization

  • Full account setup or audit of existing GMB profile.
  • Business information optimization: Name, Address, Phone Number (NAP), website, and business hours.
  • Upload business logo, high-quality images, and cover photo.
  • Categorization: Correctly select primary and secondary categories to match the business offerings.
  • Setting business descriptions with the right keywords.

    • GMB Posts

  • Monthly posts (one per month) to keep the profile active.
  • Use of promotions, services, events, or product updates to engage potential customers.

    • Local SEO Keywords Research

  • Basic keyword research targeting local search phrases relevant to your business.

    • Basic Review Strategy

  • Guidelines to help encourage customers to leave reviews.
  • Responding to up to 3 reviews per month (professional responses to customer feedback).

    • Basic Insights Reporting

  • Monthly GMB analytics report, covering basic metrics like visibility, engagement, and customer actions (clicks, calls, and requests for directions). Recommendations based on insights.

Silver

For growing businesses wanting more visibility and traffic through better strategy.

$999.00

SAVE 50%

$499.00 /mo

    Key Deliverables

  • Complete GMB Profile Setup & Advanced Optimization

    • All features from the Bronze Package, plus

  • Complete GMB profile audit and removal of any inconsistencies or duplicate listings.
  • Custom business attributes (e.g., wheelchair accessible, veteran-owned) added to the profile to stand out.
  • Business hours optimization, including special holiday hours and "temporary closures."
  • GMB Questions & Answers section: Optimization with FAQs targeting relevant customer queries.

    • GMB Posts & Engagement

  • Up to 4 posts per month (promotions, events, services, etc.).
  • Creation of seasonal, localized offers to keep customers engaged.
  • Tracking of post engagement and optimization recommendations.

    • Advanced Local Keyword Optimization

  • Enhanced keyword research with additional focus on local competitor analysis.
  • 10-15 long-tail keywords targeted in business descriptions, posts, and Q&A.
  • Use of geo-targeted keywords for hyperlocal SEO.

    • Review & Reputation Management

  • Active review strategy: Encourage customers to leave reviews with automated follow-ups and reminders.
  • Responding to up to 10 reviews per month professionally.
  • Addressing negative reviews with conflict resolution strategies.

    • GMB Insights Tracking & Reporting

  • Weekly GMB analytics report including advanced metrics like:
  • Search queries leading to the GMB profile.
  • Customer actions (website visits, calls, etc.).
  • Local search ranking progress.
  • Bi-monthly review meetings to discuss insights and strategic improvements.

    • Local Backlink Strategy

  • Begin building backlinks from local authoritative websites (local news sites, industry-specific directories).
  • Focus on acquiring reviews on trusted local platforms (e.g., Yellow Pages, TrueLocal).

Gold

Perfect for established businesses looking to lead local search results.

$1499.00

SAVE 50%

$749.00 /mo

    Key Deliverables:

  • Complete GMB Profile Setup, Optimization, & Monitoring

    • All features from Bronze and Silver, plus:

  • Advanced schema markup implementation for better GMB and website integration.
  • Ongoing GMB profile monitoring for consistency in NAP across the web.
  • Integration with Google Ads for additional promotion within local search results.
  • Optimization for GMB “attributes,” like delivery options, curbside pickup, etc., tailored to your specific business.

    • GMB Posts & Advanced Engagement Strategy

  • 8 posts per month, including regular promotional, product updates, and customer engagement.
  • Utilization of event-based posts (community activities, seasonal sales).
  • Custom posts targeted for holiday seasons and local events to engage the community.

    • Local SEO Keyword Optimization & Strategy

  • In-depth competitor analysis of the top 3-5 competitors in your area.
  • 20+ long-tail, location-specific keywords targeted in GMB description, posts, Q&A, and more.
  • Optimized keyword clusters targeting different parts of your local market (city vs. suburb keywords).
  • Regular keyword ranking reports and refinements based on performance.

    • Comprehensive Review & Reputation Management

  • Continuous review generation with 100% follow-up management (automation tools integrated).
  • Active reputation management, including responding to unlimited reviews.
  • Ongoing monitoring of third-party review sites and integration into your GMB profile.
  • Crisis management for handling negative reviews with strategy and professionalism.

    • Advanced Analytics & Reporting

  • Weekly detailed reports with:
  • Advanced GMB performance tracking.
  • User behavior insights (how users find your listing, where they are located, etc.).
  • Insights into which posts are driving the most traffic and conversions.
  • Weekly ranking reports for local search queries.
  • Monthly strategy calls to discuss trends and adapt plans.

    • Local Backlink & Content Strategy

  • In-depth local link-building strategy to acquire high-quality, geo-targeted backlinks.
  • Guest blogging and local partnerships (e.g., local newspapers, magazines, podcasts).
  • Integration of locally relevant content into blog posts and website content.

    • Google Ads Integration

  • Google Ads campaign setup for local targeting, running geo-targeted ads (if applicable).
  • Daily management of ads and adjustment for maximum ROI.

    • Local SEO Technical Support

  • Continuous monitoring and fixing of any technical issues related to GMB and local SEO.
  • Integration with Google Search Console for advanced SEO tracking and troubleshooting.
  • Mobile optimization checks to ensure GMB profile is responsive on all devices.