How to Optimize Your Google My Business Profile for Maximum Visibility

If local businesses want to increase their visibility on Google Maps and Search, they must have a professionally designed Google My Business (GMB) profile. By making sure your GMB profile is thoroughly optimized, you can increase interaction, draw in more local clients, and boost your online reputation—whether you're an SEO firm owner or a local SEO specialist.

1. Claim and Verify Your GMB Listing

The first step to optimizing your Google My Business profile is to claim and verify your business. This ensures that you have full control over your listing and can make necessary updates. Visit Google My Business to claim your business and follow the verification process.

2. Optimize Your Business Information

Ensure your business details are accurate and complete, including:

  • Business Name: Use your official business name.
  • Category Selection: Choose the most relevant category for your business.
  • Address & Contact Info: Ensure your location and phone number are correct.
  • Website Link: Add your official website for better engagement.

3. Add High-Quality Images and Videos

Businesses with professional images receive more engagement. Upload high-resolution images of your storefront, products, and services. Videos showcasing your offerings can also boost engagement.

4. Gather and Respond to Customer Reviews

Encourage satisfied customers to leave positive reviews on your GMB profile. Responding to reviews—both positive and negative—demonstrates professionalism and improves trust.

5. Use Google Posts to Engage Customers

Regularly update your GMB profile with Google Posts to share promotions, events, and important updates. This feature helps businesses stay relevant in search results.

6. Keep Your Business Hours Updated

Ensure your business hours are accurate, including holiday and special event hours. Google prioritizes businesses with updated and accurate information.

7. Track Your GMB Performance

Use Google My Business Insights to analyze customer interactions. Monitor views, clicks, and engagement rates to refine your local SEO strategy.

Final Thoughts

Optimizing your Google My Business profile is a crucial part of any local SEO strategy. By keeping your listing updated, responding to customer reviews, and using Google Posts effectively, you can improve your online visibility and attract more local customers. Looking for professional SEO services? Contact Multidice today to enhance your local search rankings.

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Pricing

Google My Business SEO Services

With our Website Design Packages, which are designed to turn your ideas into an engaging online presence, you can take center stage online.

Bronze

Targeting small businesses or startups looking for basic GMB optimization to get started.

$499.00

SAVE 50%

$249.00 /mo

    GMB Profile Setup & Optimization

  • Full account setup or audit of existing GMB profile.
  • Business information optimization: Name, Address, Phone Number (NAP), website, and business hours.
  • Upload business logo, high-quality images, and cover photo.
  • Categorization: Correctly select primary and secondary categories to match the business offerings.
  • Setting business descriptions with the right keywords.

    • GMB Posts

  • Monthly posts (one per month) to keep the profile active.
  • Use of promotions, services, events, or product updates to engage potential customers.

    • Local SEO Keywords Research

  • Basic keyword research targeting local search phrases relevant to your business.

    • Basic Review Strategy

  • Guidelines to help encourage customers to leave reviews.
  • Responding to up to 3 reviews per month (professional responses to customer feedback).

    • Basic Insights Reporting

  • Monthly GMB analytics report, covering basic metrics like visibility, engagement, and customer actions (clicks, calls, and requests for directions). Recommendations based on insights.

Silver

For growing businesses wanting more visibility and traffic through better strategy.

$999.00

SAVE 50%

$499.00 /mo

    Key Deliverables

  • Complete GMB Profile Setup & Advanced Optimization

    • All features from the Bronze Package, plus

  • Complete GMB profile audit and removal of any inconsistencies or duplicate listings.
  • Custom business attributes (e.g., wheelchair accessible, veteran-owned) added to the profile to stand out.
  • Business hours optimization, including special holiday hours and "temporary closures."
  • GMB Questions & Answers section: Optimization with FAQs targeting relevant customer queries.

    • GMB Posts & Engagement

  • Up to 4 posts per month (promotions, events, services, etc.).
  • Creation of seasonal, localized offers to keep customers engaged.
  • Tracking of post engagement and optimization recommendations.

    • Advanced Local Keyword Optimization

  • Enhanced keyword research with additional focus on local competitor analysis.
  • 10-15 long-tail keywords targeted in business descriptions, posts, and Q&A.
  • Use of geo-targeted keywords for hyperlocal SEO.

    • Review & Reputation Management

  • Active review strategy: Encourage customers to leave reviews with automated follow-ups and reminders.
  • Responding to up to 10 reviews per month professionally.
  • Addressing negative reviews with conflict resolution strategies.

    • GMB Insights Tracking & Reporting

  • Weekly GMB analytics report including advanced metrics like:
  • Search queries leading to the GMB profile.
  • Customer actions (website visits, calls, etc.).
  • Local search ranking progress.
  • Bi-monthly review meetings to discuss insights and strategic improvements.

    • Local Backlink Strategy

  • Begin building backlinks from local authoritative websites (local news sites, industry-specific directories).
  • Focus on acquiring reviews on trusted local platforms (e.g., Yellow Pages, TrueLocal).

Gold

Perfect for established businesses looking to lead local search results.

$1499.00

SAVE 50%

$749.00 /mo

    Key Deliverables:

  • Complete GMB Profile Setup, Optimization, & Monitoring

    • All features from Bronze and Silver, plus:

  • Advanced schema markup implementation for better GMB and website integration.
  • Ongoing GMB profile monitoring for consistency in NAP across the web.
  • Integration with Google Ads for additional promotion within local search results.
  • Optimization for GMB “attributes,” like delivery options, curbside pickup, etc., tailored to your specific business.

    • GMB Posts & Advanced Engagement Strategy

  • 8 posts per month, including regular promotional, product updates, and customer engagement.
  • Utilization of event-based posts (community activities, seasonal sales).
  • Custom posts targeted for holiday seasons and local events to engage the community.

    • Local SEO Keyword Optimization & Strategy

  • In-depth competitor analysis of the top 3-5 competitors in your area.
  • 20+ long-tail, location-specific keywords targeted in GMB description, posts, Q&A, and more.
  • Optimized keyword clusters targeting different parts of your local market (city vs. suburb keywords).
  • Regular keyword ranking reports and refinements based on performance.

    • Comprehensive Review & Reputation Management

  • Continuous review generation with 100% follow-up management (automation tools integrated).
  • Active reputation management, including responding to unlimited reviews.
  • Ongoing monitoring of third-party review sites and integration into your GMB profile.
  • Crisis management for handling negative reviews with strategy and professionalism.

    • Advanced Analytics & Reporting

  • Weekly detailed reports with:
  • Advanced GMB performance tracking.
  • User behavior insights (how users find your listing, where they are located, etc.).
  • Insights into which posts are driving the most traffic and conversions.
  • Weekly ranking reports for local search queries.
  • Monthly strategy calls to discuss trends and adapt plans.

    • Local Backlink & Content Strategy

  • In-depth local link-building strategy to acquire high-quality, geo-targeted backlinks.
  • Guest blogging and local partnerships (e.g., local newspapers, magazines, podcasts).
  • Integration of locally relevant content into blog posts and website content.

    • Google Ads Integration

  • Google Ads campaign setup for local targeting, running geo-targeted ads (if applicable).
  • Daily management of ads and adjustment for maximum ROI.

    • Local SEO Technical Support

  • Continuous monitoring and fixing of any technical issues related to GMB and local SEO.
  • Integration with Google Search Console for advanced SEO tracking and troubleshooting.
  • Mobile optimization checks to ensure GMB profile is responsive on all devices.